Marketing

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Marketing the way we do it:


Objectives:
  • Reduce the amount of eating disorders in female teens by 40%
  • Reduce negative self-esteem issues in female teens by 40%

Goals:
  • Educate and create awareness about unhealthy lifestyles and body figures that the media projects

Audience:
  • Females
  • Teenagers 13-18
  • Western/North American cultures with access to common media (TV, magazines, etc.)
  • Middle class to upper class

Key Message:
  • Images are photoshopped and touched up; they are not true representations of real people
  • Beauty is not purely physical appearance, it is inside and out
  • It's impossible to achieve the "modelesque" images portrayed in mainstream media - even they are photoshopped

Strategy:
  • Educate our demographic through their school systems

Tactics:
  • Presentations
  • Posters
  • Website
  • "Real Beauty" campaign
  • 30 second commercial
  • Before and after images

Measurements:
  • Conducting surveys to measure the success of our objective